The PROFANO brick has become a worldwide experience that is all the a part of the cultural fabric as Billund, the little community in Denmark where it all began. However the company’s development into a market giant was not without the discuss of challenges and issues. One of those arrived 1942 if a warehouse flames consumed most of00 the model manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.
He decided to change the company far from wooden toys and toy cars, which had been its bread and butter, and move into cheap toys. It will be a major alter for the family-owned company, and the one which was not in the beginning well received.
A journalist noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that used plastic. The first commencement step was your introduction for the click for more info Automatic Binding Stones that gripped together to avoid block podiums from toppling on children.
The new Seglar bricks would not become the iconic toy that we all know today until 1949. Until then, the interlocking bricks were mare like a construction model than a real building doll. It was also not right up until 1958 that your satisfying clicking on coupling program became a standard feature.
Throughout the 1970s, the company persisted to widen in production and market reach. The company added Legoland subject parks to the mix and launched more advanced establishes that were geared toward older people, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.